Artificial intelligence. A buzzword or something effective in business? A lot of people seem to undermine the power that comes with AI because it’s programmable and developed by software. However, a lot could be lost for those who undermine the power of AI, especially if their business needs marketing help. There are many niches within AI – AI is an umbrella term, and an important niche that falls under AI is generative AI. The thing that sets generative AI apart is that it uses actual data, trends, and analyses to develop certain marketing-focused topics such as copywriting, design, videos, audio, and content personalization. This article aims to shed light on how small or big businesses can use generative AI to improve their digital offering, how generative AI can save in terms of your budget, and how this AI tool allows for more accurate predictions.
Using Generative AI For Your Business
The most important thing that generative AI can do for your business is offer personalized content. As a business, you want to set yourself apart from your competitors, don’t you? Of course you do! Therefore, you need to have content online that is unique and special and lures people in. Regardless of what your service or product is, you want eyes on your site and platform. Therefore, by harnessing the powers of generative AI, you can type in exactly what you want, and the AI tool essentially spits the answer out.
One big misconception in the business world is that every owner needs to be able to do everything. This is especially true in small businesses. You have an owner who has a passion for their product and service, but then they also need to act as financial advisors, marketing specialists, copywriters, designers, and even sometimes plumbers. Thanks to generative AI, as a business owner or manager, you can leave the parts of the business that you’re not so good at, such as marketing, to something that you are really good at – namely generative AI. Just make sure that you pick a great generative AI tool, and if you’re just getting started, it might be worth using one of the free AI content generators just to get you going so that you do not have any financial implications, to begin with. Generative AI is far faster at thinking of a catchy phrase or text than you are, so why not give it a chance?
Streamlining Operations and Saving Your Budget
Another thing that you can’t forget when it comes to generative AI is that it allows you to streamline operations and often save on your budget.
As a business that needs content, trying to get someone to write the copy for your website, the captions for your social media, and your email newsletters can be really tricky because, most times, those are three different people. Therefore, you’re spending more time chasing these freelancers or specialists to send you their work than anything else. Therefore, if you are the one (or one of your people) who can simply log into one of the free AI content generators, then you can be in charge of this process yourself. You can type in “newsletter copy for marketing a new car,” and within seconds, you will get the newsletter copy and images just like that. Furthermore, the newsletter will be very aptly suited to your target audience, as generative AI can also look into the data, analysis, and trends within your sales group and offer the correct wording to match your audience’s preferences. Targeted marketing – what a treat!
Budgeting
In addition to this, some people think that talking about budget is not the most elegant thing, however, trying to keep your budget as low as possible is crucial for any business success, therefore, it cannot be something that is ignored. If you have a business in today’s digital age and are trying to compete with other businesses, you must be savvy about how you use your finances. Therefore, having to invest in a fancy copywriter to create a copy for your website that takes over a month to deliver makes little sense if you can simply get it for free from a generative content AI tool. Furthermore, these tools can also create audio, design, video, and any other visual means you need. If you’re trying to create a funny short video to go along with your Christmas Carol newsletter, this is something that a generative AI tool can produce. In addition, generative AI tools can assist you with generating new designs to show off your latest summer collection on your website.
Merge It Well With Some Manual Actions
Now, as interesting as generative tools are and as lucrative and helpful as they really are, you must always remember to add a touch of manual. This is a small insider pro tip: even when you’re using AI tools to create content, it always goes a long way if you just add one manual sentence to an AI-curated paragraph, as this will give the whole paragraph of finishing in touch.
Furthermore, you always have to double-check what the AI is producing. You have to be very specific with how you input the command; if the AI misunderstood anything you said, the result could be different from what you wanted. Therefore, you should never just copy and paste what AI created, no matter how it looks in the first sentence; always read the whole paragraph before publishing anything to your website or platform.
As you can see from the above, generative AI is a super important tool, especially in marketing. Suppose you’re trying to stand apart from your competition in terms of copywriting, video editing, visuals, designs, voice generation, or anything else creative that generative AI can help you with. In that case, you should consider this option. You can always give it a go for the first month and see how your target audience responds to you using generative AI-produced information (although they don’t need to know that a generative AI). If they respond well, then there’s no reason why you shouldn’t continue using generative AI, and if you notice that people are not relating to your captions, videos, or images anymore, then you can always look into either tweaking the command given to the AI tool, or you can start to add a few more manual actions from yourself to add a human touch.
