What’s one simple SEO tactic you’ve implemented that led to a noticeable increase in organic traffic? What advice would you give to others trying to achieve similar results? We asked SEO experts this question and gathered 21 actionable tips to help boost your organic traffic.
- Optimize Subheaders with H2 Tags
- Target Long-Tail Keywords
- Utilize Search Console and Webmaster Tools
- Focus on Search Intent
- Build Topical Authority
- Update Existing Content
- Refresh Old Blog Content
- Match Content to Search Intent
- Give Old Content a Second Life
- Optimize for Featured Snippets
- Enhance Internal Linking
- Use Location-Specific Keywords
- Optimize Collection Pages
- Improve Site Architecture
- Find Untapped Keywords
- Install Internal Link Juicer Plugin
- Stay Consistent with Blogging
- Adopt Schema Markup
- Optimize H1 Headings
- Use Long-Form Content with Visuals
- Remove Low-Traffic Posts
21 Simple SEO Tactics that Can Increase Organic Traffic
My go-to simple SEO tactic to implement to increase organic traffic is to optimize subheaders. Too many times, I’ve seen websites not use H2 tags for subheaders, but rather just bolded text. Content, especially long-form articles and blog posts, should be broken up by H2 tags that support the target keyword for the page. H2 tags should be able to stand alone and they should align with what questions or specific topics people are searching for related to your target keyword. A great place to find H2 tags ideas is Google search results for your target keyword. Check out the “People also ask” or “People also search for” sections to see what questions people are asking related to your keyword. Boom, use those as H2 tags.
Jessica Baker
SEO Consultant and Writer, Boundless Bakers
Target Long-Tail Keywords
One of the simplest and most effective SEO tactics I’ve implemented for Web3 clients through my marketing agency is creating product pages that target long-tail keywords focused on specific use cases, features, personas, pain points, and solutions. For example, instead of generic pages, I’ve helped clients optimize for queries like “best memecoin trading bot for beginners” or “Linea NFT explorer.” These pages go beyond vague descriptions and speak directly to the needs of niche audiences in Web3.
By addressing highly specific queries, such as traders looking for automated tools or NFT collectors needing cross-chain exploration, these pages attract qualified traffic that’s more likely to convert. Each product page connects features—like automated trading signals or cross-chain data insights—to tangible benefits, such as saving time or expanding collection visibility. This strategy not only boosts rankings for long-tail searches but also improves engagement and conversion rates.
The key is to make every product page feel like it was created for a specific type of Web3 user, ensuring it aligns with their intent. At my agency, we’ve consistently seen these detailed, solution-oriented pages outperform generic ones in both traffic and conversions. If you’re in Web3, focus on creating pages that answer the exact questions your audience is asking to see real results.
victoria olsina
Web3 SEO Agency Founder, VictoriaOlsina.com
Utilize Search Console and Webmaster Tools
Use Google Search Console and Bing Webmaster Tools to find keywords you’re already ranking for. You can use keyword tools to check your website’s current organic coverage also. If you’re already ranking for these terms but haven’t covered them on the website, but they’re pertinent to your niche or industry, you could be sitting on search gold. If these terms have a substantial number of impressions or query variations, even though your website’s current ranking position in the SERPs for them is poor, add the keyword queries to your website or build content specifically targeting the topic. I have personally found great success with this, both enhancing existing content to capitalize on related keywords, as well as building out pages and guides addressing the topic at hand.
Steph Andrusjak
Freelance SEO Consultant, SEO Steph
Focus on Search Intent
One of the most impactful tactics I’ve used is optimizing for search intent rather than just focusing on keywords. It’s so easy to get caught up in chasing high-traffic keywords during research, but traffic doesn’t mean much if it doesn’t convert or align with your audience’s needs.
Instead, I focus on creating a few well-targeted pieces that truly connect with the right buyer persona. This means understanding not just what people are searching for but why they’re searching. Are they looking for answers? Comparing options? Ready to buy? Tailoring content to match these needs has consistently brought in engaged traffic—people who are actually looking for what we offer.
The advice? Always keep searchers’ intent front and center. SEO isn’t about gaming the system; it’s about helping people find what they need when they need it. Keep that in sight, and you’ll see results.
Juan Pablo Mendez Trongé
Founder, Mauna Growth
The main SEO tactic that significantly boosted organic traffic for our projects was a strong focus on topical authority. We do it with blog content.
Once we started building comprehensive content hubs around core topics relevant to our audience, we saw major improvements across all projects. I am talking about 10+ unique articles on each main keyword or topic.
So my advice is not to spread your efforts too thin.
Dive deep into your primary topics, address all related questions, and create interconnected content that positions your website as a go-to resource.
A narrow focus signals to search engines that the website is an authoritative source in its niche. This not only improves rankings but also drives sustained traffic growth over time.
Davor Bomeštar
CEO, Fortis Agency
Update Existing Content
Updating existing content is one of the simplest and quickest ways to boost search traffic. Identify terms for which you are already ranking but not within the top 5 positions. You can find this data in Google Search Console. Compile a list of content that could be enhanced. Examine the pages currently in the top 5 search positions and compare them to your content. Identify what your content lacks and consider adding elements that the top 5 pages do not include. Revise your content to provide more expertise and cover the topic in greater detail. Check other pages on your site and include some internal links to your recently updated page, ensuring these links are relevant. This is typically the first step we take with any new SEO campaign: identifying the “low-hanging fruit” and addressing them first.
Adam Haworth
Founder, Contactora
Refresh Old Blog Content
One simple SEO tactic that made a noticeable difference in organic traffic was optimizing old blog content. It’s not as glamorous as creating brand-new posts, but it’s incredibly effective. Here’s how it worked.
I focused on older blog posts that were still relevant but had started slipping in search rankings. To refresh the content, I updated any outdated information, such as statistics, quotes, and references to tools or technology. I also made sure to add new internal links, both to and from the post, which helped search engines view it as part of a larger, interconnected site structure. Finally, I improved the on-page SEO by ensuring the proper use of keywords in headings, image alt text, and meta descriptions.
For example, I had a blog post titled “5 Simple Email Marketing Tips” that was originally published in 2018. By updating it with fresh insights, better examples, and links to newer resources, the post jumped from page 3 of Google to the middle of page 1. As a result, it started bringing in a consistent flow of organic traffic from people searching for “email marketing tips” or similar terms.
If you want to achieve similar results, I recommend starting with a content audit. Look for blog posts or pages that are between 6 months to 2 years old and still relevant to your audience. Using a tool like Google Search Console, identify which pages have experienced a drop in traffic or rankings. Once you have a list, you can begin by refreshing the content. This could mean adding new sections, examples, or updated statistics. Make sure the post follows modern SEO best practices, including the proper use of headers, alt text, and internal links. After updating the content, repromote it through social media or an email newsletter to drive fresh traffic and send positive engagement signals to Google. It’s a simple approach, but it can have a big impact on your organic traffic.
Peter Wootton
SEO Consultant, The SEO Consultant Agency
Match Content to Search Intent
One simple SEO tactic I’ve implemented that consistently delivers results is optimizing existing content to better match search intent. By analyzing top-performing pages with potential but mismatched intent and adjusting the content to align with what users are actually searching for, I’ve seen noticeable boosts in organic traffic.
My advice to others is to regularly audit your content and prioritize pages already ranking in the top 20. These are your quick wins!
Nadia Mojahed
Principal SEO, SEO Transformer
Give Old Content a Second Life
Here’s a simple SEO tactic that worked wonders for me: I went back to old content and gave it a second life. That’s right—no new blog posts, no fancy tools. Just optimizing what I already had. It’s called content refresh, and it’s ridiculously effective.
What I Did
- Found Underperforming Content: I used Google Search Console to identify pages that had decent impressions but low click-through rates (CTR). These are the low-hanging fruits—people are seeing your page in search, but they’re not clicking.
- Improved Headlines and Meta Descriptions: A quick rework of titles to make them more compelling and user-focused can work miracles. Think curiosity hooks, numbers, or solving specific problems:
- From: “How to Improve SaaS Onboarding”
- To: “SaaS Onboarding: 7 Quick Wins to Boost Retention by 50%”
- Updated the Content: I added fresher stats, optimized headings with better keywords, and included new sections answering related queries I found in the “People Also Ask” box.
- Internal Linking Blitz: I linked these pages to newer content and high-traffic pages on my site to spread the love and signal relevance to Google.
For one client, we saw a 40% increase in organic traffic to refreshed pages in under 60 days. No major investments, no headaches—just working smarter with existing assets.
Advice for Others
- Start with Your Goldmine: Don’t obsess over creating new content when your old stuff has potential. Tools like Ahrefs or Google Analytics will show you which pages are ripe for a refresh.
- Think Like a Reader: If your page was ranking but not performing, ask why. Are the headlines boring? Does the page feel outdated or incomplete? Fix what’s missing.
- Consistency Is Key: Make this a quarterly habit. Refreshing 5-10 pages every few months can deliver compounding traffic over time.
SEO isn’t about doing more; it’s about doing better. Sometimes, the simplest tweaks can lead to big wins—without breaking a sweat.
Arthur Valverde
SEO Agency CEO, Padzup
Optimize for Featured Snippets
One simple yet highly effective SEO tactic I’ve implemented is optimizing existing content for featured snippets. By analyzing pages that rank on the first page of search results but don’t yet hold the featured snippet, I refined the content to provide concise, direct answers to commonly asked questions within the targeted keyword’s scope. For instance, I added bullet points, tables, or succinct paragraphs that address the query directly, making the content snippet-friendly. This approach resulted in a 30% increase in click-through rates for targeted pages and significantly boosted organic traffic within a few weeks.
For others looking to achieve similar results, start with a content audit to identify opportunities. Use tools like Google Search Console or Ahrefs to find keywords where your content already ranks well but lacks snippet visibility. Focus on improving the formatting and clarity of your answers, ensuring they align with search intent. It’s essential to address the query succinctly while maintaining high-quality, engaging content that encourages users to explore your site further.
Consistency and monitoring are key. Once you optimize for featured snippets, track performance to measure the impact and identify new opportunities. Regularly update your content to ensure it remains relevant and competitive. By combining this tactic with strong keyword research and user-focused writing, you can position your site as an authoritative source while driving a noticeable uptick in organic traffic.
Vishnu G.P
SEO Analyst, Giraf
Enhance Internal Linking
About four months ago, I conducted an in-depth analysis of one of my client’s projects in the home services niche. During my review, I noticed that a significant number of keywords were stuck between positions 11-35. After analyzing the affected pages, I identified a clear opportunity, these pages had minimal internal links pointing to them. Recognizing the potential for improvement, I developed and executed a strategic internal linking plan.
My approach included:
- Keyword-rich exact anchor texts (E.g., AC repair services)
- Generic terms combined with keywords (E.g., Get fast AC repair services)
- Brand name + keyword variations for diversity (E.g., Call to Mybrand to get your AC repaired)
- Purely generic anchors for natural link distribution (E.g., Check our service page, Explore our service here)
Within a month, the results were amazing. Rankings for these low-hanging keywords improved significantly, organic traffic increased by 33%, and overall KPIs showed consistent growth in the upcoming weeks. My advice to others is to regularly audit internal link ratios and leverage opportunities to strengthen underperforming pages. I used Ahrefs tool to locate pages with stagnant rankings. It’s a low-effort, high-impact tactic that can yield impressive results.
Sanket Pawar
SEO Team Lead, Make Visible
Use Location-Specific Keywords
One of the most effective yet simple SEO tactics we’ve implemented is optimizing service pages with location-specific keywords. For example, adding phrases like “best personal injury lawyer in [City]” or “family law attorney near [City]” to a law firm’s service pages helped increase their local search visibility and attract high-intent clients.
Local searchers often use specific phrases when looking for services, and Google prioritizes results that are tailored to the user’s location. By matching your content to these searches, you’re more likely to appear in front of your ideal audience.
The simple formula to achieve this tactic:
- Research Local Keywords: Use tools like Google Keyword Planner or SEMrush to find search terms relevant to your services and location.
- Incorporate Keywords Naturally: Add these terms to page titles, headings, and body content without overloading the page.
- Enhance Meta Descriptions: Include location-specific keywords to improve click-through rates from search results.
- Optimize URLs: Ensure your URLs reflect your services and location (e.g., www.lawfirm.com/personal-injury-[City]).
Consistency is key. Apply this tactic across all relevant pages and ensure your Google Business Profile is updated with matching keywords. Pair this with a strategy to gather positive reviews, as this reinforces your credibility in local search results.
Mitch Cornell
Founder/CEO, Webmasons Marketing
Optimize Collection Pages
Most eCommerce stores ignore or under-optimize collection pages. These pages are a potential gold mine! Taking one client’s Shopify collection pages from a simple listing of their products to a longer-form product guide brought in a ton of organic traffic to those collection pages, which of course led to a lot of traffic to their product pages, which increased sales!
My advice: think not only about what type of product category your products belong in, but WHO they serve. Are these the best products for men, or women? Teens, freelancers, athletes? What about cost? Are some of your products good for those on a budget, while others are premium? Make a collection for them and make that collection page a guide!
Chris Burdick
Senior SEO Consultant & Strategist, Chris Burdick
Improve Site Architecture
Google emphasizes site architecture because it helps users find necessary information quickly. Moreover, link juice can be effectively passed through a well-designed site architecture. One of the most common ways to enhance site architecture is by strategically implementing internal links.
We have analyzed our clients’ website content (including blogs and service pages) and optimized internal links based on keywords with the potential to rank in the target location (Sydney). After full implementation, the overall organic traffic increased by 2.75x.
I want to stress the importance of strategic internal linking, as it helps both users and search engines better understand the website. Most websites have internal links, but they are often not implemented strategically. Therefore, it is advisable to align internal linking with the KPIs your business aims to achieve.
Rakshit Panchal
SEO Manager, Sydney Digital Agency
Find Untapped Keywords
Keyword research allowed me to increase organic traffic.
One of my favorite ways to find untapped keywords is via Google Search Console.
On the “queries” tab, there are plenty of queries your site is already ranking for. All you need to do is search for a keyword you haven’t covered yet, and write a great article around it. Since you’re already ranking for it, if you write optimized and quality content around it, it will be easier to rank for that specific keyword.
Another way is via Ahrefs. Take one competitor site, then access the keywords they are ranking for. Then, I like to set “position” to 0-10, “volume” to 0-250, and “KD” to 0-30 to find profitable queries you can use to write great pages around them and steal organic traffic from your competitors.
Erik Emanuelli
Author and Internet Marketer, ErikEmanuelli.com
Install Internal Link Juicer Plugin
Since most of my clients are using WordPress, the simplest optimization hack that I use is installing the Internal Link Juicer plugin.
What this plugin does:
- Automates internal link building.
- Lets you optimize anchor text.
- Controls the number of links per page to avoid over-optimization.
Overall, super easy to use. The best of all is that it is 100% free.
Some of my clients have seen a 10-20% increase in organic traffic just from this. Before spending time on building external links, I would definitely recommend everyone to go after the lower-hanging fruits.
Peter Ngo
CEO, SERP Solutions
Stay Consistent with Blogging
Staying consistent with blogging has significantly helped my SEO this year. I started a new website for my business in early 2024 and since then, I’ve stayed consistent with posting a new blog every Friday. Every blog I post gives me an opportunity to rank for a new keyword and reach a new audience. I’ve seen at least a 20% increase in organic traffic every month from this strategy. My advice would be to start blogging consistently—whether that’s once a week like me or once a month. Start getting fresh, new content out there to attract your ideal customers.
Eden Sloboth
Founder, Maven Made Copy
Adopt Schema Markup
One simple yet powerful tactic I’ve implemented across my clients’ websites is the adoption of Schema Markup, also known as structured data. This specialized vocabulary has become increasingly crucial in today’s competitive landscape of organic search results. Schema markup enhances standard metadata (title tags and meta descriptions) by providing a richer layer of detail for each page, enabling Google to better understand and interpret the content.
Over the past year, by focusing on coherent and complete schema implementation, I’ve achieved a 30-35% increase in organic visibility on Google across multiple client websites. The beauty of schema markup lies in its ability to bridge the gap between human-readable content and search engine interpretation. Through careful implementation, I’ve found that it not only improves visibility but also helps establish clearer content hierarchies and relationships that search engines can leverage for better positioning in search results.
Sara Borghi
Head of SEO at Arsenalia, Sara Borghi
Optimize H1 Headings
After auditing and improving many of my client’s websites, one of the quickest SEO tactics I start with is optimizing H1 headings. These tell Google what your site is about. To do this, make sure your H1s are clear, descriptive, and include relevant keywords. It’s such a simple change, but it can make a big difference in how Google understands your site and ranks it. Plus, it helps users immediately get what your page is about—win-win!
Mark Miranda
Owner, Pecan Street Digital
Use Long-Form Content with Visuals
For me, long-form content containing videos and images has performed better in terms of organic traffic (often up to 5x the number of views). In theory, adding videos and images could increase the page loading time—decreasing the page’s SEO value. In practice, visual content increases the engagement time, which signals to search engine algorithms that the content is relevant and helpful. Just remember to add lazy loading and ALT text to each visual attribute!
As part of my organization’s re-optimization efforts, we’ve ensured that each piece of long-form content contains interactive elements like slideshows or videos, as well as images and infographics. It doesn’t have to take long—if you’ve got a tool like Canva or basic Photoshop skills, you can whip up appealing visual content without breaking too much of a sweat.
Miranda Hartley
Marketing Executive, Evolution AI
Remove Low-Traffic Posts
Removing the low-traffic posts (zombie pages) helped us improve our traffic overall. By removing these posts our CTR and traffic have increased significantly.
You can always try to update and optimize these posts if they are worth saving, but sometimes deleting is the best solution. Quality over quantity is the name of the game in 2024 and years to come.
Aleksa Filipovic
Content & SEO Manager, MeasureSchool
