NetElixir, a digital marketing agency, has released a report on the top 10 trends that will shape the future of e-commerce by 2025. The report, led by CEO Udayan Bose, highlights the transformative potential of AI, sustainability, and personalization in the online retail landscape. One of the key trends is the rise of social commerce, with platforms like Instagram and TikTok expected to contribute over 10% of website commerce by 2025.
This shift emphasizes the growing influence of social media on purchasing decisions. Voice-activated conversational search is another trend set to revolutionize online shopping. By 2025, half of all online searches are projected to be voice-activated, prompting businesses to optimize for conversational commerce.
The convergence of AI, real-time data, and connected devices will drive groundbreaking innovations in personalization. Shoppers can anticipate highly tailored experiences that align with their individual preferences. AI shopping agents will redefine customer engagement by offering hyper-personalized recommendations, driving loyalty and conversion.
NetElixir’s report on emerging trends
AI will also enable advancements in content creation, campaign optimization, and budget allocation. Sustainability will become a key differentiator, with 70% of global consumers preferring brands that align with their values.
Conscious consumerism will play a crucial role in building trust and loyalty. Immersive technologies like augmented and virtual reality will reshape online shopping, offering interactive and memorable experiences. The AR market is projected to reach $50 billion by 2025.
Marketplaces will evolve into distinct segments, with luxury platforms emphasizing exclusivity and discount-focused marketplaces thriving on affordability. AI-powered tools will unlock new frontiers in creative storytelling and content creation, elevating marketing strategies and brand presence. “The e-commerce landscape is at a tipping point,” said Udayan Bose.
“Businesses that adapt quickly will position themselves as leaders in this exciting new era.”
These trends underscore the transformative potential of emerging technologies and shifting consumer priorities in redefining the future of online retail.
