In the fast-paced world of marketing, brands must adapt to stay competitive. Laura Hutfless, cofounder of FlyteVu, shared the top three marketing trends for 2025 in a recent interview. Savvy lifestyle brands are becoming content creators.
With traditional advertising losing effectiveness, brands must create entertaining and educational content to build loyalty. Platforms like YouTube and podcasts allow brands to act as publishers and offer storytelling beyond promotion. Mattel’s successful movie in 2023 showed how brands can align their identity and values with engaging storylines.
Starbucks launched Starbucks Studios, and Chick-fil-A announced plans for original programming on its own streaming platform. “What was once exclusive to large companies with massive marketing budgets is now accessible to brands of all sizes,” Hutfless explains. Smaller brands can now compete in content creation with a modest investment.
Brand collaboration is becoming a game-changing strategy for innovation in 2025. By leveraging complementary brands’ strengths, businesses create unique experiences and products neither could achieve alone.
Top trends in future marketing
The partnership between Ashley and Samsung merges design and technology, offering an interactive showroom experience for home shopping. BMW and Louis Vuitton collaborated on bespoke luggage that fits seamlessly into the BMW i8 cabin. “These collaborations expand brand reach and generate earned media and social buzz, offering consumers unexpected and exciting experiences,” says Hutfless.
“In 2025, brands that dare to innovate together will set themselves apart and drive meaningful growth.”
Hyper-personalization powered by AI is taking center stage in 2025. Consumers expect brands to know them intimately and deliver tailored experiences in real-time. Advanced AI tools are transforming video marketing, enabling unprecedented personalization and targeting at scale in live streaming and shoppable videos.
Social platforms have evolved into direct sales engines, guiding customers from awareness to purchase. AI-driven tools analyze vast datasets, allowing brands to customize marketing campaigns. “Brands that partner with the right social influencers as co-creators rather than transactional collaborators will unlock exceptional opportunities for success in 2025,” Hutfless concludes.
Hyper-personalization will enhance customer journeys and product recommendations, from custom email campaigns to dynamic website content. By adopting these strategies, brands can build trust and loyalty in an ever-evolving marketplace. The future of marketing lies in agility and innovation—and these trends are the roadmap to success.
