Artificial intelligence is already creating a breakthrough in today’s digital era – over 50% of companies use AI in their operations, at least in the US. The popularity of AI combined with its growth has created the famous “AI wars” among the top companies, where each one is trying to create a revolutionary product/service with the help of AI to increase their user base. Google – a giant in tech innovations – has already entered the AI scene with the release of Gemini, AI search overviews, and more.
But how does Google manage to stay on top in the AI wars and what does their future look like? In this blog, we are going to look at the key reasons why Google could come out on top in the AI wars with its latest innovations and changes, as well as discuss products that may even not directly be related to AI but thanks to their convenience, will support Google to hold its positions strongly.
Chrome – The Secret Weapon
Chrome is a popular web browser used by 3.45 billion people – that’s almost half of the world. This is not just because of their easy-to-use interface or custom settings but the large library of extensions. It’s different from software in the sense that Chrome extensions don’t take up much space and can be easily integrated.
People use many Chrome extensions with AI functionalities to simplify their workflow. For example, tools like grammar checkers, automation software, and productivity apps help simplify tasks for users and just go on to show Chrome’s flexibility is accessible to a lot of users. The browser already has the reputation as the most convenient for the ease of use of third-party platforms that many users rely heavily on, like VPNs or proxy servers.
The Chrome extension of proxies is another example showing how Chrome’s ecosystem works efficiently to secure people’s browsing experience. You can just change your virtual location and enhance your privacy without the help of any external apps; just use one of the top-rated extensions from Chrome and you are all set to go.
This means companies in the AI space can save on time and costs by using these proxy extensions to help with data collection, web scraping, and market analysis in restricted regions. This makes Chrome the best in simplifying complex processes that used to require outside applications.
Search: The AI Engine No One Can Replace
Google is best known for its search features – the brand has even become synonymous with searching for something online. This is because Google has made it easy to search with advanced insights and suggestions. With over 5,9 million searches per minute, integrating AI into the search system to generate summaries directly will make Google more powerful.
Google’s Search Generative Experience now provides AI summaries to the keywords in the search; you don’t have to scroll through multiple links to get the answer. This separates Google from its competitors since big models such as ChatGPT mostly perform based on pre-trained data, whereas the search engine giant has a vast library of indexed data. The multi-model AI of Google also allows users to search with photos, videos, or even text.
AI In Ads: Billions in Revenue, Billions of Data Points
Google is also using AI to generate revenue by integrating it with Google Ads. In fact, it generated a revenue of $192.2 billion within the first three quarters of 2024. Businesses keep coming back to the advertising platform as it’s simply effective, and the machine learning algorithms of Google Ads can automatically do the bidding, targeting, and performance tracking.
When others focus on building AI chatbots and productivity, Google integrated AI into what businesses need the most: marketing through ads. They also use a multi-channel targeting approach based on data to spread the message of companies across Google’s Display Network.
YouTube & AI: The Content Powerhouse
With advances in generative video AI, Google is now taking a step further on YouTube that could soon allow users to create their own videos or even custom clips with a simple prompt.
We have seen YouTube using AI, which can automatically generate captions based on the context of the video. It can also summarize videos and personalized recommendations, which bring in 70% of video views, and are powered by AI. Since YouTube is the leader in streaming video content, with over 2.5 billion monthly active users, there is still room for improvement. Google is now taking a step further by developing generative video AI that allows users to create their own clips or videos with a simple prompt.
With the AI wars heating up, Google’s dominance in AI is not just about dishing out new products; it’s about the overall ecosystem control. Google is not trying to compete with AI, but rather make AI a feature of its existing systems.
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