LinkedIn has released a new 27-page guide that focuses on how B2B marketers are evolving their measurement processes to better reflect the impact of their promotional spend. The guide incorporates input from a range of marketing leaders who share their own notes on best practices and approaches for the modern age. The guide looks at various tracking and metric options and how they can be applied to the marketing process.
It provides insight into a range of tracking methodologies and offers guidance on different approaches. Each section includes expert tips to explain and evaluate the pros and cons of different strategies, while also providing notes on what works for them.
Evolving B2B measurement practices
The guide also includes tips on how marketers can apply different methodologies and approaches based on the advice in each section. These pointers, combined with additional insight from top marketing minds, help contextualize the information. This can be valuable for building a more reflective and accurate trail of response insights, guiding more accurate and valuable marketing spend by focusing on the elements that really drive results.
Additionally, the guide includes notes on LinkedIn’s own tracking and measurement options and how they can assist at each stage of the marketing process. While these may not apply to all brands, as the focus is on B2B marketers, they offer interesting insights that could help focus efforts on the right metrics. For more detailed information, marketers can download LinkedIn’s “The Future of B2B Measurement” guide.
