The news may have a little bit of that 2008 feeling to it, rife with predictions of (another/double-dip) recession. But for what it’s worth, holding company WPP Group released some positive news on the first five months of the year.
On a like-for-like basis, excluding acquisitions and currency fluctuations, the company’s revenues were up 2%. In the US, WPP saw combined revenue growth of 7% for April and May, and revenue growth of more than 5% for the year to date.
Of course, upcoming financial reports will shed more light on how marketers, agencies and holding companies endure the current financial problems. Stay tuned.