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Postal Service tries to increase revenue by growing greeting card program

The US Postal Service is planning to triple the size of its greeting card sales test program by the end of March.

The federal agency grew the program from 500 post offices at its inception to about 900 this month, just in time for Valentine’s Day. By the end of next month, the USPS will increase the size of the program to about 1,500 branches. The initiative allows consumers to purchase greeting cards – as well as mail them – at post office branches, and it gives the Postal Service an additional revenue stream.

The USPS saw a net loss of $3.8 billion for fiscal year 2009, which ended last September 30. The agency is also in the process of determining what post office branches to close or consolidate.

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