— By entering on-package codes at a Web site, Tropicana drinkers can save a section of the rainforest. The orange juice company also has a Google map prepared that shows the amount of rainforest “saved.” The initiative is a partnership with Cool Earth.
— Britain’s counter-terrorism office is using search engine optimization to bring moderate Muslim groups to the forefront in search engines, rather than radical ones.
— California and Ohio are looking into Web 2.0 tools, such as Twitter, Facebook, and widgets to manage elections, reports CNET.
