Yesterday, InfoGroup announced a partnership with ShareThis that will enable clients using Yesmail Enterprise to take extend e-mail campaigns to social networks such as Facebook, YouTube, Twitter, and Digg. There will be reporting available so that marketers can see how often the ShareThis button was clicked and which social media sites the e-mail was shared with.
We’re clearly living in a world where every company longs for its e-mail campaigns to go viral — we’ll be examining the topic in an online exclusive Technique piece running in our Web Weekly spot. Check it out on Monday!
