Research company ComScore recently launched an initiative to encourage panelists to join and stay active in its research that caught my attention. It partnered with Trees for the Future and donated enough money to plant 1 million trees in developing communities worldwide. ComScore has also pledged to continue to make donations when new panel members join and remain active in the panel.
DMNews recently looked at the difficulty in providing incentives to participate in market and demographic research. It will be interesting to see how the market researcher’s green efforts work toward this goal. Is your company considering an environmentally friendly way to get attention or response? Tell us about it!
