Despite rising postal rates, higher raw materials costs and an increasing number of alternative channels, marketers continue to seek out the return on investment benefits of direct mail, spending $60.6 billion on the channel in 2006– a 7.5 percent increase over 2005– according to a white paper released by the Winterberry Group.
The white paper, “Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006,
