The ad:tech awards this year came with a fun party at Mezzanine. The food and drinks were flowing and the agency winners were dancing late, all in their freshly won trucker hats –a part of the trophy.
Some of the 2008 Limelight AwardWinners that stood out…
Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish
Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWA\Chiat\Day\Tequila
Best Large Format or Overlay Ad: Assassin’s Creed Roadblock, AKQA
Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP
Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners
Best Affiliate Marketing Campaign: Moosejaw – Growth and Profit, Schaaf Consulting
Best Branding Campaign: eBay – Renew & Rethink, Agency.com
Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder
Best Consumer Campaign: Nokia Jealous Computers, These Days
Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara
Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital
Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency
Best Mobile Campaign: Motorola “Say Goodbye”, The Hyperfactory & Ogilvy
Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing
Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR
Best Word of Mouth Campaign: Elf Yourself, EVB & Toy
Best Campaign Optimization: Lincoln Educational Services, iCrossing
