Media Post has reported that Adzilla.com is closing down its behavioral targeting business after the government has been scrutinizing the whole space. While no legislation has been created, the industry has been under attack by Congress and various public interest groups who claim that tracking a person’s behavior without an opt-out option may not be such a legal activity.
http://www.mediapost.com/publications/?fa=Articles.san&s=92204&Nid=48097&p=924488
