How to win at social media advertising

This webcast provides an overview of the paid social landscape, including an understanding of all of the platforms and tools they offer advertisers. Every social media network has different options and we explore how brands can maximize their returns on each one. The webcast also focuses on the best third-party products and tools you can use to improve your brand or agency’s social ROI. 

Topics include:

• How to create customized audiences and highly targeted campaigns.
• Crafting a successful social media strategy, with examples of real-world success cases.
• An in-depth look at third party platforms to effectively manage social advertising across multiple channels.

Featured speakers

Alex Lirtsman, Co-founder and partner, Ready Set Rocket
Alex Lirtsman is a partner and co-founder of Ready Set Rocket, which was founded in 2008. At Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies at scale. Among his key accomplishments at Ready Set Rocket, were several Gold & Platinum Hermes Awards for recent Deutsche Bank, Univision Networks and Parlux campaigns. 

Maikel O’HanlonVP of social media at Horizon Media
Maikel O’Hanlon has been immersed in social media since its inception. Having started his marketing career in the music industry, Maikel was leveraging the power of social nets like MySpace, Friendster, Bebo, and Hi5 for Sony Music’s global artist roster well before social media was a recognized marketing medium.

As Vice President of Social Media and Relationship Marketing for Horizon, Maikel steers all client social media campaigns across paid, owned and earned channels as informed by social insights. A graduate of Brooklyn Law School with a focus on emerging media issues, Maikel approaches client social media goals with a uniquely nuanced sensibility spanning technological, business and legal considerations.

Omar AkhtarEditor, The Hub
Omar Akhtar is the editor-in-chief of The Hub, covering the latest news and trends in the world of marketing technology. Omar’s writing reviews the best tools and practices of the trade, highlighting the digital strategies that work for brands across paid, earned and owned communication channels. Previously, Omar was a technology writer for Fortune magazine, who graduated from Columbia University’s Graduate School of Journalism, specializing in digital media.

Register to listen to the archive now!

Ticket Information:

Standard Fee
$199/Registration