Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Say “NO!” to dull ebooks, duds for offers, and dingy white papers. 

Learn new secrets from the expert who has already tried everything for you, Ann Handley

• Think like a best-selling author to plan and create content that stands out as unique, insightful, and relevant
• Connect content to measurable outcomes that align with broader marketing goals and business objectives

Featured Speakers:

Ann Handley, Chief Content Officer, MarketingProfs 

Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.)
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud 

As part of the Oracle Marketing Cloud organization, Amanda drives the team’s major content initiatives to educate customer communities, support thought leadership, and demand generation. Amanda also manages the award-winning Modern Marketing Blog, crafting content that helps marketing organizations bridge their gaps by leveraging technology to meaningfully engage with their audiences. Also a freelance music writer, Amanda can be found at a New York City concert venue with devil horns up on any given night! Follow Amanda on Twitter @AmandaF_Batista.