Maikel O’Hanlon, VP of Social Media Strategy, Horizon Media
Maikel O’Hanlon has been immersed in social media since its inception. Having started his marketing career in the music industry, Maikel was leveraging the power of social nets like MySpace, Friendster, Bebo, and Hi5 for Sony Music’s global artist roster well before social media was a recognized medium.
As Vice President of Social Media and Relationship Marketing for Horizon, Maikel steers all client social media campaigns across paid, owned and earned channels as informed by social insights. Having passed the NY bar in February, spending his time in law school focused on emerging media issues, Maikel approaches client social media goals with a uniquely nuanced sensibility spanning technological, business and legal considerations.