Silver
Doritos Battle in a bag / Single business
Agency: Proximity/BBDO Canada
Client: Frito Lay Canada
Doritos wanted to ignite the appetites of young snack eaters with their new Doritos Collisions brand, in which complimentary flavors such as blue cheese and hot wings are combined in one bag creating a “Battle in a Bag.” Giant screens were placed on billboards to play a commercial featuring a humorous fracas between an All-American cowboy, representing the hot wing flavor, and an enthusiastic Frenchman, representing the blue cheese flavor. Billboard viewers were prompted to text “blue” or “wing” in support of either “blue” or “wing.” Either character reacted in real time to the texts by performing a programmed fight move. A response prompted texters to visit the Doritos Web site and were driven to Facebook, where they could add their own fightin’ words.
VP, Creative Director
John Gagne
VP, Group Creative Director
Ian McKellar
Associate Creative Director
Jon Webber
Ari Elkouby
VP, Associate Creative Director
Patrick Scissons
Mark Mason
Interactive Designer
Lanny Geffen
Producer
Dena Thompson
Post Production Producer
Hilda Pereira
Interactive Producer
Grace McCann
Bronze
Escape from everyday life / Single consumer
Agency: Proximity Germany GmbH
Client: Kleine Fluchten Travel Agency
Travel agency Kleine Fluchten wanted a unique and effective way to reach hard-working businesspeople who don’t often treat themselves to a proper vacation. Elevators in selected corporate buildings were outfitted to look like gondolas. Riders were afforded a panoramic view of the mountains as they were enticed to visit Kleine Fluchten’s Web site and “Escape from everyday life.” Snowboards and gondola hand rails in the elevators created an authentic experience.
Art Director
Sabrina Mueller, Julia Motinova
Senior Copywriter
Greta Kuelker
Copywriter
Monika Mocher, Julia Stelzner
Dead end job / Single consumer
Agency: AIM Proximity
Client: Academic Excellence
How many parents dream of their child growing up to become the guy wearing a sandwich board and handing out flyers on a street corner? Not many. So, Academic Excellence wanted to reach parents of children who were struggling in school. Flyer-wielding, sandwich board-clad messengers were placed around New Zealand schools displaying the question, “Worried Your Son Will End Up With A Job Like Mine?” The flyer promoted Academic Excellence’s computer programs and tools that give children who had fallen behind in school a chance to catch up. The messengers were put in place at the end of the school term, when parents are very aware of their child’s academic performance.
Creative Director
Dave King
Deputy Creative Director
Tony Clewett
Production Manager
Paul Pritchard
Marketing Director
Frank Mulipola
Finalists
HarvesTED — The Trials
Agency
BMF
Client
Lion Nathan
Executive Creative Director
Warren Brown
Creative Director
Chris James
Copywriter
Dustin Lane
Art Director
Shane Bradnick
Luke Hawkins
Producer
Carla Robertson
Production Manager
Clint Bell
Take Me Home
Agency
M&C Saatchi/Mark
Client
Sydney Dogs & Cats Home
Art Director
Susan Dearn
Copywriter
Mitch Alison
Head of Copy
Hamish Stewart
Creative Director
Gavin McLeod
Mailbox DVD Player
Agency
Rapp New Zealand
Client
SKY TV
Executive Creative Director
Wayne Pick
Head of Copy
Kim Pick
Art Director
Rob McDowell
Copywriter
Bibi Bliekendaal
Designer
Cliff Li
Production Manager
Marcel de Ruiter
Season of the Storyteller Posters
Agency
Rodgers Townsend
Client
The St. Louis Black Repertory Company
Creative Director/Writer
Erik Mathre
Art Director
Michelle Vesth
Designer
Sam Schmiz
Production Manager
Tami Stawar
Production Artist
Evan Willnow
