Ogilvy and Mather’s digital and social media strategy arm Social@Ogilvy is partnering with Sysomos to add analytics and monitoring capabilities for its creative campaigns.
Sysomos, through its MAP and Heartbeat solutions, will provide social media conversation monitoring, engagement metrics, and influencer targeting for Social@Ogilvy’s campaigns.
“Traditionally, the effectiveness of digital creative campaigns is measured by clicks and visits, without context or sentimental reactions,” said Thomas Crampton, global managing director, Social@Ogilvy in a statement. “This partnership with Sysomos provides the invaluable capability for our teams around the globe, and especially in emerging markets, to measure the context of social feedback and monitor relevant conversations in real-time. Equipped with these consumer and influencer insights, we can re-shape our metrics for effectiveness and impact of creative campaigns.”
The Toronto-based Sysomos is owned by press release distribution platform Marketwired.
