Sprinklr, a social media marketing automation platform, recently announced the expansion of its capabilities to include paid advertising and organic, scheduled publishing on Instagram.
The move permits the social technology company to gain access to the Instagram Ads API, which will allow Sprinklr’s 1000-plus clients and brands to effectively utilize Instagram for the purpose of developing engaging customer experiences.
“Instagram is one of the world’s most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it’s an essential place to be engaged,” said Simon Mansell, GM of paid and services at Sprinklr. “Whether it’s on Instagram or any other channel, the most effective media strategies are rooted in a brand’s ability to operate in unison by bringing their various social activities together. As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers.”
Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day. The integration, according to a reccent press release, means “clients can now execute highly targeted, action-oriented ads on Instagram at scale, without any spend caps, and with the ability to manage placement across Facebook in tandem to amplify campaigns.”
