Social intelligence company Sysomos today announced a partnership with DataSift to provide its clients access to anonymized and aggregated Facebook topic data.
Sysomos’ social listening and analytics products—MAP and Heartbeat—will soon include the addition of the social networking behemoth’s data. With that social data, those tools will attempt to provide marketers insights into what audiences are engaged by and sharing on Facebook about events, brands, subjects, and activities.
“More than 1.4 billion people use Facebook to engage with what interests them, and well over half visit Facebook every day,” Lindsay Sparks, CEO, Sysomos, said in a release. “The crucial addition of Facebook topic data to the Sysomos platform will enable marketers, advertisers, and agencies to better understand customers; reach new, relevant audiences; and more importantly, deliver more targeted and relevant customer experiences.”
