Despite the huge emphasis on social media and outbound marketing, when it comes to content, we’re all still slaves to the Google algorithm. And even though Google continues to say it will rewards prolific, original writers, getting ahead in the SEO game is a bit more complicated than that.
Here’s a fantastic presentation from Rand Fishkin, CEO of Moz on what bloggers and content writers need to know about SEO optimization for their work in 2014. Check out the Slideshare below:
