Act-On customers will now enjoy a lot more flexibility when it comes to choosing their CRM systems. The SMB-focused marketing automation platform announced today that it will now offer native integrations with all major CRM platforms. This includes Salesforce, SugarCRM, Microsoft Dynamics, NetSuite and others.
In recent times, integration between marketing automation and CRM systems has become the new normal, especially for B2B marketing firms who are learning to synchronize their outbound messaging with their lead nurturing functions.
Act-On recently introduced the ability to create funnel reports, allowing both sales and marketing teams to monitor the progress of turning a lead prospect into a sale. This feature already makes its platform naturally suited for integration with a CRM system. Essentially, marketers can use the marketing automation platform to prospect leads, and funnel them into the CRM systems, where the sales team can start shifting them towards a purchase decision.
With the open integration capabilities, Act-On is giving its users the flexibility to choose whichever CRM system they want. Conversely, for longtime users of a particular CRM platform, Act-On becomes a far easier purchasing decision since they don’t have to worry about whether it will fit into their existing infrastructure. This gives Act-On a big advantage, especially over competing marketing automation platforms such as Hubspot, which is known for its exclusive CRM partnership with Salesforce.
