For Page managers frustrated with their content disappearing down the news feed, Facebook is providing a brief glimmer of hope.
Facebook is rolling out a new feature that will allow users to save links, status updates, videos or image galleries that they would like to view later. This means that if you see something particularly interesting, like a long form article or a video that you don’t have time to watch, you can “save” it within the Facebook platform for later consumption access.
Saved items can then be opened on any device, which comes in handy when you want to consume content on the device that best suits it. For example, you see the headline for a really interesting long-form article, but you don’t want to read it on mobile. Once you save it, you can then access it through the Facebook app on your iPad or PC, without having to go back and search through your rapidly-updating news feed to click on the link.
Here’s a video from Facebook which explains how the “save” feature works:
While this doesn’t really solve the problem of Facebook’s declining organic reach in a big way, it does give content marketers a chance to live on a little longer in audience news feeds, although they may have to work harder.
If you can create a headline for your blog post that is compelling enough for a Facebook user to save it, you don’t have to worry about it disappearing down the news feed anymore. It also removes the dependence on getting lots of likes and comments for the Facebook algorithm to surface your content to more people. Then again, if your posts don’t have enough likes and comments in the first place, enough people probably won’t get to see and consequently save them either.
