For small businesses, (and even big ones) blogging can be a cheap, but really effective tool to shape the image of your brand. It’s a great way to create easily shareable content that gently reinforces the core message and identity of whatever you are trying to sell.
Here’s a very comprehensive infographic from Ignite Spot with some convincing statistics about blogging, and why you should be using it as a marketing tool.
Some of the highlights:
– 61% of US consumers have made a purchase based on a blog post.
– Companies that blog have 97% more inbound links.
– 60% of consumers feel a company’s positivity after reading the site.
