Facebook started pushing Featured Ads to consumers’ News Feeds on Jan. 11, a company spokesperson said via email.
Facebook previously denoted ads as “sponsored” but decided to dub them “featured” when appearing in the News Feed “to make it clear that marketers can only pay for stories to be featured in your News Feed if you have explicitly liked the page,” the spokesperson said, adding that the company will also tag Sponsored Stories appearing in News Feeds as “featured” to maintain consistency.
Bloomberg reported in December that by the end of this March, Facebook will start running ads that will appear in consumers’ News Feeds when accessed through a mobile device.
