Several companies debuted products this week at the DMA: 2010 Conference & Expo.
Direct agency UMarketing introduced LaunchPad, a proprietary testing platform for direct marketers. Meg Goodman, SVP and director for client services at UMarketing, told Direct Marketing News that the product combines behavioral and attitudinal analytics to predict responses to various mailing iterations and to determine the best pieces to mail and which will be most effective in the marketplace. First National Bank of Omaha, a pilot customer this year, was able to save 75% of mailing costs per product using the platform.
Among other announcements, mail monitoring company US Monitor partnered with Wired Assets, a wireless data technology company, to launch Mobile i-Mail, a service enabling marketers to track marketing messages in direct mail, e-mail and mobile. Ray Schultz of TellAllMarketing and a spokesperson for the companies, said: “They’ve got a triple-threat service to synchronize direct mail, e-mail and mobile.”
V12 Group, a database marketing company, debuted the Email Resource Center, a site it said will provide e-mail best practices and trends for marketers. E-mail message management company Message Systems debuted an enhanced version of its Message Central product. Dave Lewis, CMO, said the release gives companies an integrated solution for managing e-mail communications that helps them consolidate disparate and siloed in-house data.
OgilvyOne Worldwide debuted the “21st Century Guide to Selling” at the show, developed in collaboration with Todd Herman, winner of the agency’s “World’s Greatest Salesperson contest.” In conjunction with the guide, OgilvyOne produced the “Employee Survey of Social Media Practices for Business” with FluidSurveys. The agency said the survey can help organizations identify areas to improve social media practices. It is available for free for one month.
