On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
“This is the first of many multichannel efforts,” said Michael Hall, SVP and general manager, Equifax. He explained that his company had worked with Strongmail in the past and was now looking for a way to package the tools in one service.
Kara Trivunovic, sr. director of strategic services at Strongmail, said that the tool allows marketers to pre-target prospects within the social media networks. “We wanted to take it to the next level and expand it to new customers.”
The companies declined to name current clients of the product as the tool has just recently gone to market.
