Rodale Inc. will close men’s magazine Best Life after the May issue, according to reports.
“Despite the great work of the sales team and the talent of the editorial staff, given the challenges of the advertising market and general conditions, Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” said Steven Pleshette Murphy, president and CEO of Rodale Inc., in a statement.
Best Life, which was founded in 2004, had a circulation of about 500,000. Ad pages expanded 6.6% in 2008, according to the Publishers Information Bureau.
