Looking to broaden its range of print and interactive communications offerings to retailers, printer Transcontinental Inc. has acquired print-to-Web provider Conversys Inc.
Conversys specializes in the transformation of print marketing materials, such as flyers and catalogs, into rich, interactive Web content. The company provides content conversion and hosting services to large scale retailers, enabling them to more effectively interact with customers by delivering a continuous flow of digital content through various media, including Web sites, e-mail and mobile devices.
“More than ever before, successful companies need effective ways to identify, reach, convert and retain their target customers,” said François Olivier, president and CEO at Transcontinental Inc., in a statement. “This acquisition is a perfect complement to Transcontinental’s newly formed marketing communications sector, which is focused on developing innovative solutions that span multiple consumer communication channels to deliver improved returns on marketing investments.
Conversys’ close to 30 employees and its production capabilities will continue to be based in London, Ontario. A sales office will be established at the Transcontinental Digital Services facility in Mississauga, Ontario.
Conversys founders Mark Baldwin, president; and Dan Hurrell, COO, will continue to operate the business.
