Michelin North America announced its search for a new agency for its US passenger and light truck replacement tire business.
Seeking to replace seven-year incumbent agency Campbell-Ewald, the company said in a statement “a new agency partner is required to achieve the brand’s ambitions on the strategic and creative fronts.”
Reached for comment on the size of the business, Lynne Slovick, a Michelin representative, declined to comment further, saying that more information would become available soon.
Campbell-Ewald will continue to work on projects related to the digital space through year’s end. The agency is credited with reintroducing the Michelin Man into the brand’s US advertising.
Campbell-Ewald representatives were not reached in time for press.
