The Direct Marketing Association announced the 2008 members of its List Leaders Group. The committee, which bills itself as a forum for senior-level list executives and owners to discuss trends and challenges in the list profession, named Jay Schwedelson, corporate VP of Worldata, as chairman and Fran Green, chief revenue strategist at American List Counsel Inc., as vice chair.
Also joining the group’s executive committee are Elissa DeBrito, president of ParadyszMatera; Jeff Kobil, co-CEO of LDS Group Inc.; and Ben Perez, president of Millard Group Inc.
This year’s chair, Lee Kroll, president of Kroll Direct Marketing, will remain as a group member in 2008 along with returning members Lon Mandel, CEO/president of Specialists Marketing Services; Andrew Ostroy, Chairman/CEO of Belardi/Ostroy ALC; Adrea Rubin, CEO of Adrea Rubin Marketing; and Martin Stein, president of RMI Direct Marketing.
