The Wall Street Journal
Europe (WJSE) has signed an agreement with The Jerusalem Post, putting the Post in charge of all distribution, printing, sales and marketing for WSJE in Israel.
The partnership is designed to push Journal sales in the country. As of December 31, 2006, the WSJE had a total circulation of 81,445.
Starting January 2, the WSJE will be printed and distributed via Post facilities, but the two papers will continue to be sold separately. The Mirkaei Tikshoret media group —primary owners of the Post — will also launch a broad advertising and marketing campaign touting the partnership.
The group’s marketing strategy includes a discounted-rate offer on the WSJE for Post subscribers.
The
Jerusalem Post, the highest circulating English-language paper in Israel, has seen its readership increase steadily for the past three years. Executives at the Post hope that the WSJE agreement will accelerate the Post‘s growth and give it an edge in financial reporting. As part of the partnership, the Post will have access to some Journal resources.
Dow Jones & Company publishes The Wall Street Journal franchise, which includes The Wall Street Journal Europe, The Wall Street Journal Asia and WSJ.com. Combined, the entire franchise boasts a circulation of 2.6 million. Average income for WSJE readers is (US) $286,000.
The Jerusalem Post is the flagship title for the Mirkaei Tikshoret group, which also publishes bi-weekly newsmagazine The Jerusalem Report, the weekly Jerusalem Post International Edition and a monthly Christian Edition. The group also owns a number of radio and television stations. The Post‘s Web site receives 2.5 million unique visitors per month. 61% of jpost.com readers earn more than (US) $300,000.
