Harvard Business Reviewáhas tapped Henry “Hank” Boye as its new publisher, placing Boye in charge of worldwide advertising sales, consumer marketing and business development for the magazine.
Boye comes to HBR from the National Journal Group, where he served as general manager.
In his new position, Boye will report to HBR editor in chief and managing director Thomas A. Stewart. The two will be working to grow advertising and circulation revenues for the business journal. HBR’s ad pages were down a little over 5% for the year to date, per the MPA.
Boye will split his time between HBR headquarters in Boston and the ad sales team office in New York. He also will be working closely with Harvard Business Digital.
While with the National Journal Group, Boye staged a refurbishing of that group’s digital media platform, expanding into mobile media. Harvard Business School Publishing execs hope Boye will have similar success with HBSP properties when he officially joins the magazine on September 4.
The Harvard Business Review is the flagship publication of the HBSP. It has a worldwide circulation of 242,000, including 11 international editions. HBSP publishes books, newsletters and Harvard Business School case studies as well. The company also offers conferences and management development programs.
