Carmen's Cupones y Consejos, Aliso Viejo, CA, said last week that America Online has joined its Hispanic cooperative direct mail program for its Back-to-School edition. AOL developed a bilingual, tri-fold brochure for its AOL Optimized PC service that will insert into 500,000 outgoing co-op mailers.
Carmen's Cupones reaches 2.5 million Hispanic homes each mailing in seven states and in the top 12 U.S. Hispanic markets. It arrives in an envelope with ads in English and Spanish.
