Online marketing solutions provider, Media Synergy (www.mediasynergy.com), Toronto, announced its release of Flo, an end-to-end direct marketing solution intended to help online marketers create, deliver and evaluate e-mail marketing programs. Media Synergy said Flo will allow users to evaluate large-scale database-driven marketing campaigns and contains features such as rich media, personalized messages, tracking and reporting.
Flo allows users to create multimedia messages called @loha greetings. The messages, which are sent via e-mail, contain animation, sound, graphics and music.
