Graphics software developer Bitstream, Cambridge, MA, has joined the Print On Demand Initiative and will be an active participant in the nonprofit advocacy group's Variable Data Printing Initiative.
Bitstream develops PageFlex, a software that takes information from a customer profile database, pulls content and images designed to specific variables, populates a page with the data and outputs the page as a postscript file. VDPI was established to eliminate the obstacles standing in the way of variable data acceptance and application. Bitstream will share its expertise with other participants to define technology standards for producing personalized marketing pieces based on variable data.
