Business solution provider Unica, Lincoln, MA, has announced an upgrade of its Model 1 software, which is used to create marketing knowledge from raw data.
Version 3.1 includes new algorithms, which will help provide modeling answers; model details report, including details of model-building activity such as normalization, transformations, coefficients, weights and tree structures; and a direct ODBC interface, which allows direct scoring of the database and the writing of model scores directly to the database.
For more information, call 781/259-5900.
