DoubleClick Inc. (Nasdaq: DCLK), New York, announced last week that it has added seven Web sites to the DoubleClick Network, bringing to more than 70 the total sites for which the online ad-management company delivers, sells and tracks advertising.
The seven Web sites joining the DoubleClick Network are Major League Baseball (www.majorleaguebaseball.com), A&E (www.AandE.com), The History Channel (www.historychannel.com), Biography (www.biography.com), The CyberMom Dot Com (www.thecybermom.com), The MyDesktop Network (www.mydesktop.com) and Shockrave(www.shockrave.com).
Kevin O'Connor, DoubleClick CEO said, “These seven new sites provide an even greater range of user demographics and interest groups that the DoubleClick Network can help marketers target and reach.”
