Online marketing solutions provider Engage Technologies, Andover, MA, and Open Market, Burlington, MA, an e-commerce software provider, recently formed a partnership in which they will integrate their technologies and let Web sites offer personalized online retailing promotions to consumers.
The alliance will give merchants the ability to blend online sales transaction data with interest-based visitor analysis to help tailor online promotions and digital offers for consumers. By using Engage’s technology, Open Market customers can create customized marketing campaigns with personalized coupons and special discounts and build individual anonymous profiles based on the surfing patterns of online visitors.
