Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.
Featuring:
Kathy Button Bell
VP, CMO, Emerson Electric
Susan Cohig
SVP of Integrated Marketing, National Hockey League
Mary Novak-Beatty
VP of Marketing and Call Center Sales, Mayflower Tours
Ann Sung Ruckstuhl
SVP and CMO, LiveOps
My first job was in the travel industry and it was actually a full direct marketing company. We were direct to the consumer [as well as] to the direct buyer. We had different channels, and today I’m kind of in the same thing—a B2B and a B2C environment, though a lot of those fundamentals are still playing a big role.”—Mary Novak-Beatty
