Tag management—what is it and do you need it? Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
Says Baron: “If you look at all business today, business is digital, it’s social, it’s mobile, it’s always on—and that’s just on the business level. From a marketer’s point-of-view, they have to be thinking about these things, and each of those services I just mentioned is powered by tags.”
