What can marketers do to improve their effectiveness and, consequently, their ROI? David Lowndes, director of product marketing at Iron Mountain, stopped by the Direct Marketing News booth at DMA2013 in Chicago to talk efficiency, effectiveness, and compliance.
Says Lowndes: It’s all about the right combination of relevance, personalization, timing, and format.
Get more DMA 2013 coverage at dmnews.com/DMA2013.
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