Bruce Biegel, senior managing director at Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable, including data management platforms, segmentation platforms, and campaign management platforms.
Learn more about these platforms and the substantial value they can drive in Winterberry Group’s “The Data Management Platform: Foundation for Right-Time Customer Engagement.”
Part 1: The State of Marketing Data
Part 2: The Proliferation of Data Use Cases
| As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda. |
