Predictive analytics gives marketers a view to the possible. Demographics provide a basic understanding of customers. Behavior data suggests customer intent. But what marketer really need to know, with certainty, is how to change or drive customer behavior. And, for that, not just any data will do.
Is one type of data best suited to initiate customer action, or do marketers have multiple options to choose from? In this free eBook, thirteen marketing insiders divulge which data they assert can spur customers to action, and explain why
