Marketers today are in the midst of cataclysmic shift in their business brought on by the increasing influence of consumers using social media. Although cautionary tales still abound of how marketers should engage with consumers there, the effectiveness of social media marketing continues to increases.
We’ve compiled an assortment of recent Direct Marketing News content that explores such essential topics as selling on social, discusses the potential of several platforms, and show how GE, Swarovski, and Auntie Anne’s are using social to build customer engagement and share of voice.
