There’s no question that having the right marketing digital strategy is critical to winning over customers.
But many brands are still not getting it right. As marketing strategies have shifted from transaction-based to customer-centric – powered by the bigger and better data sets now available – as well as by the number of platforms, being able to distill what is real opportunities that will help drive revenue has become key for marketers.
Take a look at the six steps outlined in this eBook, designed to help create an effective digital marketing strategy
