2015 for email marketers has been about going beyond the basics. What are the basics? Basic email strategies are those that should be executed every time marketers deploy an email message. They include A/B testing, scheduling messages, segmenting, simple forms of personalization, and so forth.
In 2016 marketers should be pushing for more integration. Integration of social media data and feedback, purchase history, CRM data, information from downloads, user-generated content, and customer feedback. Aggregating all of this data—and more—will inform your campaigns and establish connections with current and potential customers. In the New Year, consider strategies that create a new normal.
Below are some proven and effective lessons to carry into 2016.
