Danielle Avalone, VP, Account Services, Lanmark360 Inc.
Avalone has spent the past 10 years learning what it takes to keep clients happy. “I make sure to always do the best at whatever [task] I take on and never settle for anything less,” she says. In fact, Avalone says it’s her tenacity and her ability to keep up with digital trends that enable her to meet her clients’, her staff’s, and the company’s needs: “I’m young enough to know that I should always stay at the fore of digital and adapt to new ideas.”
Defining moment: The most defining moment that helped propel my career is joining Lanmark360 10 years ago. I came here when I was 24, so in my mind I figured I’d stay for two or three years and get some experience on the agency side. But…I eventually realized that there’s just so much opportunity to learn in so many different areas and categories from all the different clients that I work with. And there’s so much opportunity to help and be a part of something big.
Words to live by: “The vision of a champion is someone who is bent over, drenched in sweat at the point of exhaustion when no one else is watching.” —Anson Dorrance
Strategy shift: Digital and technology changed everything. With digital times upon us, we realized it was really time to get behind that movement, and a client told us a long time ago that we should be beefing up those capabilities. Since then, that’s always stuck in my mind. Within strategy and other areas, it became a big focus.
Advice to young marketers: No matter what, always work hard; always enjoy what you do and good things will come.
–Natasha D. Smith
