Hitmetrix - User behavior analytics & recording

App of the Week: Hotel Tonight

Last-minute travel plans to meet up with a client across the country may no longer be panic inducing—for marketers or company budgets.

Mobile travel app Hotel Tonight allows users to search discounted, last-minute hotel accommodations in more than 250 cities across 17 countries. The app doesn’t waste time, either; it aims to book users “a room in just three taps and a swipe. Ten seconds and you’re in the door.”

The app—which books reservations up to seven days in advance—offers profiles of hand-selected hotels that detail the top three reasons why they’re recommended. In addition, Hotel Tonight boasts weather forecasts; themed “playlists” for finding niche hotels (e.g., destinations with a Sunday Funday party); and categories such as basic, hip, and luxe to narrow the search.

In general, the app aims to help users “plan less and live more.”

Hotel Tonight handles its business. 

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